For UK independent mortgage brokers

Stop Paying £50 to £80 Per Lead. Build the System That Generates Them For You.

Every broker on Unbiased is getting the same lead you just paid £70 for. We build you a system that generates exclusive leads and contacts them within 60 seconds.

01 — The Problem

You are paying for leads that five other brokers also received.

Aggregator leads feel like a solution until you realise the maths. Here is what is actually happening to your pipeline right now.

Aggregators like Unbiased and VouchedFor charge £50 to £80 per lead with zero exclusivity.

You are paying premium prices for leads that are simultaneously sent to three, four, sometimes five competing brokers. The lead goes to whoever calls back first.

Speed to lead is everything in mortgages. The broker who calls back first wins the case.

Mortgage enquiries have a shelf life measured in minutes, not hours. If you are calling back after lunch, the client has already spoken to someone else.

One mortgage case is worth £500 to £2,500 in proc fees. Losing a lead to a slower competitor is expensive.

At those values, every missed lead is not just a lost enquiry. It is lost revenue you already paid the aggregator for.

There are over 5,500 FCA-authorised brokers all competing for the same shared leads.

The aggregator model works brilliantly for aggregators. For brokers, it is a race to the bottom where you are paying to compete against thousands of other firms.

You are paying aggregators monthly with no guarantee of volume or quality.

Some months the leads flow. Some months they do not. You have no control over either, but the direct debit goes out regardless.

A broker paying £70 per aggregator lead, converting at 20%, is spending £350 to acquire each mortgage client. With your own lead generation system, that number drops to under £100.

02 — How It Works

Four steps from shared leads to your own pipeline.

We do not just run ads and hand you a spreadsheet. We build a complete lead generation and follow-up system that runs without you lifting a finger.

1

We build your own lead generation system

Targeted advertising, landing pages, and qualification funnels designed specifically for mortgage brokers. Every lead is yours exclusively. No sharing, no bidding wars, no aggregator middleman taking a cut.

2

AI contacts every enquiry within 60 seconds by SMS and call

The moment someone fills out your form, AI sends a personalised SMS and initiates a phone call. While other brokers are checking their inbox after lunch, your system has already made first contact. That speed alone wins more cases than any clever ad ever will.

3

AI qualifies the lead and books them into your diary

The AI gathers key details: property value, deposit amount, employment status, timeline. If they are a good fit, it books a consultation directly into your calendar. If they are not, it filters them out so you do not waste time on tyre-kickers.

4

You close the mortgage and keep 100% of the proc fee

No lead fees per enquiry. No shared leads. No aggregator taking a slice of your revenue. You show up to qualified consultations with people who have already been vetted and are ready to proceed. Your job is doing what you do best: advising and closing.

03 — Who This Is For

Built for independent mortgage brokers who want to own their pipeline.

This is not for everyone. We work best with brokers who are already good at what they do and just need more of the right people in front of them.

This is for you if:

  • You are an independent mortgage broker or small brokerage with 2 to 10 advisers
  • You are FCA-authorised and compliant
  • You are generating £200k to £1M in proc fees annually
  • You are currently paying for aggregator leads from Unbiased, VouchedFor or similar
  • You know your conversion rates and you know what a client is worth to you
  • You want exclusive leads flowing into your diary without chasing or admin

Read more: why aggregator leads cost you more than you think

04 — Investment

Transparent pricing. No lock-in.

Most brokers spend £350 or more to acquire a single client through aggregators. Our system brings that cost down dramatically, and you own every lead it generates.

What it costs
From £997 setup + £1,497/month

No contract. Cancel anytime. Your first qualified leads within 30 days or we keep working for free until you get them.

Ready to stop paying per lead?

Book a free strategy call. We will look at your current lead costs, conversion rates, and show you exactly how the system would work for your brokerage. No hard sell, no obligation.

Get Your Free Strategy Call →