Privacy Policy

Last updated: April 2026

1. Who we are

Four10 Group Ltd, trading as Fixer HQ, is the data controller for the personal data collected through this website and our services.

• Registered in England
• Director: Dave Oakley
• Address: Telford, Shropshire, England
• Email: [email protected]
• Phone: 01952 767 010
• Websites: fixerhq.co.uk, revive.fixerhq.co.uk, bayassist.co.uk

2. What data we collect

We collect the following personal data depending on how you interact with us:

• Form submissions: name, email address, phone number, business name
• Call recordings: audio recordings of telephone calls made through our AI voice system
• SMS conversations: messages sent and received through our automated messaging
• Website analytics: pages visited, time on site, referral source, device type (collected via cookies and tracking pixels)

3. Why we collect it

We use your personal data to:

• Provide our AI sales system services to clients
• Follow up on enquiries submitted through our website
• Improve our services and user experience

4. Legal basis for processing

We process your data under the following legal bases as defined by UK GDPR:

• Consent: when you voluntarily submit a form on our website, you consent to us processing your data for the stated purpose
• Legitimate interests: for business-to-business marketing and service improvement, where we have a reasonable expectation that processing is necessary and your rights are not overridden
• Contractual necessity: where processing is required to deliver services to our paying clients

5. How we use your data

Once collected, your data may be used to:

• Create and manage records in our CRM system
• Trigger automated SMS and email sequences related to your enquiry
• Handle conversations through our AI messaging systems
• Generate daily performance reports for our clients
• Manage sales pipeline and appointment scheduling

6. Who we share your data with

We share personal data with the following sub-processors to deliver our services. We have appropriate agreements in place with each provider.

7. International transfers

Some of the sub-processors listed above are based in the United States. Where personal data is transferred outside the UK, we ensure adequate safeguards are in place, including Standard Contractual Clauses (SCCs) approved by the UK Information Commissioner's Office.

8. Data retention

We keep your data only as long as necessary for the purpose it was collected:

• Form submissions: 24 months
• Call recordings: 90 days
• SMS logs: 12 months
• Client accounts: duration of the service agreement plus 12 months
• Analytics data: 26 months

9. Your rights under UK GDPR

You have the following rights in relation to your personal data:

• Access: request a copy of the data we hold about you
• Rectification: ask us to correct inaccurate data
• Erasure: ask us to delete your data where there is no compelling reason for us to keep it
• Restrict processing: ask us to limit how we use your data
• Data portability: request your data in a structured, machine-readable format
• Object: object to processing based on legitimate interests
• Withdraw consent: withdraw consent at any time where processing is based on consent

We will respond to any rights request within 30 days. To exercise your rights, contact us at [email protected].

10. Cookies

This website uses the following cookies:

• Facebook Pixel (ID: 1434697488069766): tracks conversions and website activity for advertising measurement. This is a third-party cookie set by Meta Platforms.
• Essential cookies: required for basic website functionality such as remembering your preferences.

You can control cookies through your browser settings at any time.

11. How to complain

If you have concerns about how we handle your data, please contact us first:

• Email: [email protected]
• Phone: 01952 767 010

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

• ICO, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
• Website: ico.org.uk

12. Changes to this policy

We may update this privacy policy from time to time. Any changes will be posted on this page. We encourage you to check back periodically to stay informed about how we protect your data.